The flipbook fights back!

There was a time when some wondered whether the flipbook was going to go the way of the dodo, elbowed aside by more advanced technologies. This hasn’t really happened, thanks to the flipbook’s inherent strength as a communication and marketing tool and its ability to reinvent itself. A look on will give you some idea of the changes that have helped this technology to stay on top. Firstly, it’s embraced the rich media revolution. The Webpublication online magazine maker offers you the opportunity to add all manner of eye-catching features to your content – from HD images and flash animation to videos. Secondly, it’s more user-friendly than ever before. This software is designed to be used by anyone, not just IT experts and the proof of the pudding is that it’s possible to create your own flipbook in just 10 minutes. Thirdly, you can store what you’ve produced on multiple formats – DVD, USB stick etc – and publish and access it on a similar variety of channels, from embedding it in a website, sending it by email, viewing it on iPad and iPhone and sharing it on social networking sites. Why not take a look at some of these e-brochure samples to find out more?

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